“The popularity of independent young video bloggers, the ‘vloggers’ who film their thoughts and observations for thousands of followers to enjoy online, is already setting the future shape of marketing and advertising.”
As video-blogging or "vlogging" becomes increasingly popular on sites like YouTube, we wanted to discuss the influence and potential of this new medium. It is simple to use and offers brief glimpses to the lives of others as reality shows have long claimed to do. Unlike reality TV, however, vlogging is edited by the individuals on-screen, who have a much more personal and constant relationship with their various audiences.